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Helpful Books

Hooked By Stevan Browning

The Virtual Edge—Insights to Business Growth and Management

The Virtual Edge provides insights that help organizations address the challenges of unprecedented growth, customer expectations, alternatives, global competition, time-to-market compression, complexity, rapid change, and ubiquitous technologies.

Managing global teams requires critical management, communication, and leadership skills that build trust and effectiveness at each phase of team development. The second edition of The Virtual Edge delves deeper into the nuances of virtual teams and how case study research is an integral part of how effective virtual teams can be. The second edition of The Virtual Edge is divided into three main sections—Implications of Global Distributed Resources, Case Study Research, and Technology for Global Communications. These sections identify opportunities, challenges, and best practices unique to global project leaders who thrive on the excitement, challenge, and complexity of managing global distributed resources.

Available today at a book at:  Barnes & Nobel 
Hooked By Stevan Browning

A Fish Story—Intelligence that Generates Opportunity

A Fish Story is a simple guide to successful marketing. It is intended for small business owners, entrepreneurs and beginning marketers with minimal experience.  

A Fish Story demystifies the art of marketing by using the story of Bob, a novice fisherman who finds that although he thinks he knows a lot about fishing, his eyes are opened to reality when he accepts mentorship from his experienced friend. Learn along with Bob how targeted application of skill and knowledge increases results exponentially...and how you too can put your bait in the right place to make the catch you need. 

A fun and easy read, A Fish Story gives you an experienced business mentor who will alert you to mistakes you are making—such as accidentally marketing to people who will never buy what you’re selling—and give you the support you need to identify, target, and capture your ideal customer. As you begin to implement the tools provided in the story, you will move toward a greater understanding of effective marketing.

In A Fish Story, you’ll learn proven techniques to help you identify, attract and connect with your prospects, pique their curiosity, and motivate them to take action, Hooking customers on your brand.

Available today at a book store near you or online at:

Hooked By Stevan Browning

The One Page Business Plan®

The One Page Business Plan for the Creative Entrepreneurs
 
The Fastest, Easiest Way to Write a Business Plan! Tens of thousands of corporations, small businesses and entrepreneurs around the world use The One Page Business Plan process to quickly and easily create highly focused and simple business plans. Rather than start with a blank piece of paper, the book and planning tool kit include business plan templates, as well as sample business plans to help get you started and produce a first draft in just a couple of hours! Easy to fill in the blanks business plan outlines make the process fast and easy. The book is divided into 5 unique sections... Vision, Mission, Objectives, Strategies, and Action Plans, providing a useful and complete business plan format that will show you step-by-step how to write a business plan.

Available today at a book on: Amazon
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